Chapter 2

Spectacle Index & Extended BLP Demand Model

Operationalising Debord's "spectacle" into a quantifiable index and integrating it into a structural random-coefficients logit model

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Mock Data assembled. Product-level sales, characteristics and prices have been collected for 50 models in China and 50 models in France (2022–2024). BLP instrument variables and the IFM index for the Chinese market (2018–2022) are computed. Estimation is in progress.

The Extended BLP Model

The commodity fetishism index IFMjt for product j in market t enters the consumer's indirect utility in the Berry, Levinsohn & Pakes (1995) framework:

Uijt = xjt βi − αi pjt + γ · IFMjt + ξjt + εijt
xjt = observable characteristics  |  pjt = price  |  IFMjt = spectacle index  |  ξjt = unobserved quality  |  εijt = i.i.d. Type I EV  |  γ = spectacle premium coefficient
China PV Market 2024
23.26M
units · 40.9% NEV share
France PV Market 2024
1.72M
units · 16.9% BEV share
China Top 50 Coverage
72.1%
of total market sales
France Top 50 Coverage
66.4%
of total market sales

🇨🇳 China — Top 15 by 2024 Sales

🇫🇷 France — Top 15 by 2024 Sales

🇨🇳 China — Segment Distribution

🇫🇷 France — Segment Distribution

Product-Level Data

50 models × 2 markets
Sources: China — CPCA, Focus2Move, BestSellingCarsBlog, CarNewsChina, manufacturer websites. France — CCFA, best-selling-cars.com, BestSellingCarsBlog, manufacturer websites. Product j is defined at the model-year level. Prices are base MSRP in local currency (thousands).

BLP Computed Variables (2024)

100 observations

Market shares sj = salesj / Mt, where Mt is total PV registrations. Outside good share s0 = 1 − Σsj. Dependent variable: δjt = ln(sj) − ln(s0). Characteristics are normalised: price/income, HP/weight, size = L×W/106.

Price/Income vs Market Share

ln(sj/s0) Distribution

Commodity Fetishism Index — Chinese Auto Market

20 models · 2018–2022

The IFM combines two components: φjt (advertising narrative ratio — share of ad time devoted to narrative elements vs. objective specs) and ψjt (hedonic residual — price premium unexplained by characteristics). A BLP-based variant uses λjt (price-to-utility ratio) instead of the hedonic residual.

IFMjt = 0.5 · φjt + 0.5 · ψ̃jt    |    IFM2jt = 0.5 · φjt + 0.5 · λ̃jt
φ = narrative ad ratio  |  ψ̃ = normalised hedonic residual  |  λ̃ = normalised BLP price/utility ratio
Foreign Luxury
0.601
Strong fetishisation
Domestic Premium
0.543
Aspirational EV strategy
JV Mass
0.407
Balanced narrative/function
Domestic Mass
0.339
Price/specs competition

IFM by Category over Time (Average)

IFM Components: φ (Advertising) vs ψ̃ (Hedonic)

IFM Rankings 2022 — Top & Bottom 5

IFM Detail Table

Low IFM
High IFM
BrandModelCategoryYear φ (Ad)ψ̃ (Hed)λ̃ (BLP) IFM (hed)IFM2 (BLP)IFM avgRank

Instrument Variables

Price is endogenous in the BLP model (correlated with unobserved quality ξ). Three sets of instruments are used to achieve identification:

BLP Instruments (demand-side)

IV1Own-firm avg price
IV2Own-firm avg HP
IV3Own-firm avg size
IV4Rival firms avg price
IV5Rival firms avg HP
IV6Rival firms avg size
IV7# own-firm products
IV8# rival products

Cost-Shifting Instruments

Steel HRC620 USD/t (2024)
Aluminum2,380 USD/t
Lithium98k CNY/t
Copper9,140 USD/t
CNY/USD7.10
EUR/USD0.92
CN Wage Idx124.0
FR Wage Idx118.5

Key Input Costs (2022–2024)

Full Cost Instruments Table

VariableUnit202220232024Source
Steel HRC (Global)USD/ton950680620World Steel / LME
Aluminum (LME)USD/ton2,7052,2552,380LME
Lithium Carbonate (CN)CNY/ton480,000110,00098,000Asian Metal / SMM
Copper (LME)USD/ton8,7888,4779,140LME
CobaltUSD/lb32.5015.2012.80LME / Benchmark
Nickel (LME)USD/ton25,60016,40016,200LME
Rubber (Shanghai)CNY/ton12,50012,80014,500Shanghai Futures
MACRO INDICATORS
CNY/USD (avg)rate6.737.087.10PBoC
EUR/USD (avg)rate0.950.920.92ECB
CN Mfg Wage Index2020=100112.3118.5124.0NBS China
FR Mfg Wage Index2020=100108.6114.2118.5INSEE
CN PV Import Tariff%15.015.015.0China Customs
EU PV Tariff (std)%10.010.010.0EU Commission
EU BEV Anti-Subsidy (CN)%0.00.017.4EU Commission
CN NEV Tax ExemptionCNY max30,00030,00030,000MOF China
FR Bonus ÉcologiqueEUR max6,0005,0004,000Min. Trans. Éco.

BLP Estimation

Simplified logit · 2024

Preliminary results from a simplified logit specification (no random coefficients). The full random-coefficients BLP with contraction mapping is planned using PyBLP (Conlon & Gortmaker, 2020).

BLP Utility Parameters (IFM Dataset)

α (price sensitivity)0.080
βhp0.005
βfuel−0.150
βwheelbase0.300
βsafety0.400
βtech0.200

Hedonic Regression: ln(p) = Xβ + ε

Constant−9.140
HP / 1000.014
Fuel consumption0.085
Wheelbase / 10002.927
Weight / 10001.083
Safety (1–5)0.267
Tech / 100.379
0.928

λjt (Price/Utility Ratio) by Category — 2022

Estimation roadmap: Step 1 ✓ Compute market shares and δjt = ln(sj) − ln(s0). Step 2 ✓ Specify utility: uijt = x·β − α·p + ξ. Step 3 → Contraction mapping for mean utilities (PyBLP). Step 4 → IV-GMM: E[Z'·ξ] = 0. Step 5 → Search over σ (random coefficients). Step 6 → Integrate IFM and estimate γ.